Reflections on a decade of account management by Priyanka Borah, Vice President
What does an account manager do, exactly? If you are one of them you’d probably understand this better, but even if you are not — this would serve as a good list of insights.
As I write this, I have come to realize that while I was told to pick up skills for Account Management on the job, it’s worked the other way as well for me. My work as an account manager added skills I subconsciously use for my personal life, all the time.
Unlike how it usually goes, I have learned more from observing other people than from…
Pioneering bold solutions for an iconic industry leader through digital media
India’s sanitaryware market is infamously fragmented and price-conscious. It’s seen as a commodity industry with steady growth prospects. However, Kohler, the bold brand that it is, wants to stay ahead of the market by looking for new avenues for growth, with a long term goal of nudging buyers into becoming value-conscious. Understanding the opportunity, Dentsu Webchutney pitched an ambitious plan using the highly data-driven targeting possibilities to directly reach affluent buyers online.
Needless to say, several eyebrows were raised, plenty of questions asked, and a room full of ‘Is this really a risk we’re willing to take?’, but over several…
An honest account of how hobbies are leveraged by both individuals and brands alike by Anchit Chauhan, Strategy Director
Chances are that by the time you read this piece, you would’ve forgotten your New Year resolution just like me, and gotten back to your usual way of living. Multiple studies show around 50% of people keep New Year resolutions and 90% of them forget about them within the first few months.
In fact, no stats are needed to prove this to be true, just look around your own home. How many of us have DSLRs lying around, the shutters of which haven’t let in any light in years, or bicycles that have turned into rusty old cloth stands, guitars…
A letter to myself, to survive another year of working from home by Shreya Arora, Senior Visualizer
As someone who entered the advertising industry in 2020, I am writing this letter to myself as a newbie and a veteran at the same time. After all, between lockdowns, working from home, and early morning video calls, my first 365 days working did feel 8 years long. These new normal resolutions are my humble attempt at making these unprecedented times feel precedented again.
1. Get bored more often. (And I don’t mean on Zoom calls.)
Between leaving home for college, 5 new cities in the span of 4 years, endless summer internships, moving back home, and beginning work, the last six years were spent dealing with constant change. Then came 2020.
…
All the amazing work from other agencies we’re begrudgingly amazed by this year, in one place
Over the course of this year, we witnessed some absolutely brilliant advertising work. So much so that they also (to be very, very honest) made us at Dentsu Webchutney go green with envy. So, in no specific order, here are 12 fantastic campaigns from 12 wonderful agencies, both in India and worldwide, which made us swallow our pride and go, ‘ugh, dammit, wish we’d done it!’.
PS: The campaigns on this list were nominated, compiled & voted for by very jealous representatives from across our creative, strategy & servicing teams and this process certainly wasn’t the favourite part of their…
We’re experimenting with our first ever 10-day winter break from 24th December to 4th January
If there’s one thing we’re deprived of while adulting, it’s the holidays at the end of the year. There’s nothing like the end of the year, especially this one. It’s when we’re counting our blessings, meeting up with extended friends & family while distancing, and catching up with a bucket list of books (topped by Gautam’s latest for us).
This year has been different™️, of course.
Meanwhile, we’ve tried to adapt and wound up doing things differently. (Scroll the archives of this blog if you’re wondering what we’ve been up to.) …
Unraveling the secret behind India’s love for South Korean culture by Angira Lahiri, Associate Planning Director
Ask any 90s kid what K drama means to them; and they will start to roll their eyes & talk incessantly about how obsessed everyone was back then with soap dramas, all starting with K, where Indian plastic surgeons set standards for the Kardashians to follow.
I particularly remember the overwhelming chants of “Bring back Mihir Virani” by Indian aunties, including my mother sadly. Those were the days! However, the obsession with everything K is still very much persistent today in India. Just that this time we have spread our love outwards, more precisely eastwards, like a ‘Dynamite’.
Well…
How Whirlpool grew brand awareness & consideration through cricket integrations in partnership with Dentsu Webchutney
Ah, the IPL. No matter who wins the match, the IPL has made itself a winning partner to brand managers over 13 editions. Whether brands choose to outright sponsor the IPL, work with specific channels, or buy the rights to a team, there are bajillion permutations and combinations to make a mark at the marquee sports event.
What makes the cricketing event so gripping is that a marketer can really get the most out of their dollars, no matter where they speak, simply by association. And that’s what’s exciting to us. India finally has its Super Bowl moment.
As long-term…
Why I Stopped Listening To Music During The Lockdown by Anirudh Venugopal, Copy Supervisor
Retracing my steps back to the middle of March, when the realization of the pandemic had yet to sink in, I remember being relieved yet slightly dismayed. Home was the place to chill, while work was the place to crush it with the bunty-log.
But that was still fine. WFH previously stood for a holiday with responses to some work texts or at least that’s what I thought before it transformed into ‘the remote office concept’ that we are familiar with today.
Fast forward another 6 months, and work was going well. Our tech-hungry souls had no problems adjusting to…
The art of how-to and when-to say ‘NO’ by Prashant Gopalakrishnan, Executive Vice President & National Business Head.
As advertisers, we all wear our hearts on our sleeves. We love to react (and to see reactions). And this COVID life or the ‘New Normal’ has just amplified our need for reactions. It’s made us impatient and less tolerant. Closed, to things around us. To the people around us. Our days can become far less complicated if we know how to react right. Tact: that’s the key. We, Gen Z, and millennials value our social media skills more than our social skills. Dealing with empathy, understanding each other’s perspectives, talking rather than texting, figuring our differences, and reaching an…
Dentsu Webchutney
India’s favourite creative agency. Estd. 1999.
