By Satvika Jain, Copy Supervisor, and the team behind the wheel for the new Uber India’s #RentalHealthDay campaign — The #RentalHealthDay campaign for Uber began with five sets of initials sitting on a Teams call, contemplating how the service should be positioned. Are vehicle rentals a hustler’s Holy Grail for going everywhere with one ride, or a safe bubble for the rest of us? …

Ankit Mathur, Associate Creative Director, returns to Hogwarts for a story that’s 19 years in the making. A little over 12, the boy attacked his hair with a wet comb and watched the mirror laugh. The mop of hair on his head dropped back down, giving up with every brush…

Hacking YouTube for Google: How to make your job harder for yourself and 10x more fun by Vedant Vaishampayan, Senior Copywriter — I saw a reel where (don’t you feel that these days 50% of our conversations start with “I saw a reel”?) a person is upset after their idea gets approved. Same. This was such a tough one to get through. I hadn’t estimated the sheer writing skill it would demand…

A note to self on navigating some rainy days, to get to the sunnier ones by Ishi Shandilya, Junior Strategist — Stories often tend to start at the beginning; new day, new context. Like fresh dew on grass, or a steaming cup of tea in the morning. It’s no crime, to begin with something unwritten or un-sculpted, as it gives you a clean slate to make whatever you will, of it. …

Malvika Thirani, Copywriter, writes on embracing our lost innocence — When the man in the bank side-eyed my phone wallpaper — a picture of two Norwegian actors I’m currently smitten with — I might’ve looked like a reckless cliche; a doting dreamgirl who drums up fantasies before falling asleep. Well, truth be known, that I still do. Because at 21…

A tale of nightmarish misfortune in the mystical world of texting out of formality by Tithi Chakravorty, Copy Supervisor — On a night that blended perfectly with her phone’s Dark Mode setting, a member of the coven Introverteus sat ensconced in the shadows of her den. While the world had Twitter, The Lady had Kawkers — an AI crow that would apprise her of the trending omens and make predictions…

Spilling the tea on Swiggy’s latest for Raksha Bandhan by Rishi Sheth, Sr. Creative and his 16-year-old brother — At Dentsu Webchutney, we’re all each other’s biggest cheerleaders. Which brought us to the tradition of flooding our WhatsApp groups with the latest and greatest work from our teams. Last week, Team Swiggy released their film for Raksha Bandhan, and what follows was sent as an intro to the film…

Tanishq Unmasks an Unlikely Mask Hero — It was Doctors’ day. And we had launched our first film for Tanishq. Here it is: Our storyline was straightforward: A little girl calls herself the mask police, and from her balcony, calls out to defaulters who don’t have their masks on. She distributes masks in brown paper bags. …