Celebrating leading India’s tally once again with 16 metals, and reflecting on how consistency & upping our own standards will continue to define Dentsu Webchutney’s future
At the risk of sounding like a broken record on 2020, bear with us. Today is March 1st and we’ve come a full circle to what might have seemed like one of the most unprecedented times in history. A lot has changed, but frankly, we’re glad some things haven’t.
This fine morning, we woke up to some spectacular news on Campaign Magazine that sounded too close to déjà vu: 16 metals at Spikes Asia, equalling our achievement of leading India’s tally once again at the show and nearly matching our 20 metals from last year. Spikes Asia is always a…
Two days ago, we hired Dentsu Webchutney as our agency after a two-year pitch process. And yesterday, they launched their pitch creatives as our first brand films.
Both, us, Webchutney (the agency) and Webchutney (the client) anticipated a bitter-sweet reaction, but least to say we’re overwhelmed by the love showered upon us, and are all set for the production of our next series. (Just kidding, don’t tell our client we said that.)
We received reviews within hours, one such that got us ROFL-ing, literally was this press review by Business Insider.
Sure, the pitch process took years, but the digital-led creative agency is now set to launch a series of brand films for the agency brand after a multi-team pitch
Bengaluru, India — Dentsu Webchutney has shot itself, but is it in the foot? It’s debated how much agencies should brand themselves outside of their work or their clients. To challenge this problem, Dentsu Webchutney launched an RFP in early 2019, with a clear brief to tell its story - and not unlike most pitches, close to two years later, the results are finally out.
Surprise, surprise on who won it…
A night where I met my team, without Teams by Ananya S Rao, Strategy Associate
Being a digital native and witnessing the revolution of the internet, it must come as a surprise that I longed for our office floors to reopen since day one. As I’ve repeated time and again, I crave ‘agency chaos’, the people, the energy, the everything.
My heart aches, every time I schedule a meeting on Teams without the location mentioned. If this meeting was to be conducted in an offline world, would it be in conference 1 or 2? I think to myself.
OKAY, YES. That was a major exaggeration, but my point being, over a period of time, you…
The only time I’ll ever like my Chutney blue and white by Sabah Sogi, Account Executive
Before arriving at the event, my anxiety was q u a k i n g at the thought of meeting my colleagues in person. I’m so used to my work-life existing on a virtual realm, and that a big part of it (the people… or at least some of them) were physically present before me, they were no longer just a profile picture, an anonymous Quagga, or the muffled, and scratchy voices I heard through my earphones on Meet/Teams. …
The ‘Covid-20’ batch got to meet their work friends and here’s what I took away from that lovely evening by Ann Mary Tom, Copywriter
It’s just nice, to meet a person.
The lockdown joinees had it pretty hard. There were all these people we were working with, but all we had was a name, an occasional face viewing on video calls, and a voice. But a person is so much more. A person’s presence tells you so much more.
‘Rahul Pai Webchutney’ has such a hearty laugh. ‘Priyanka Borah’ from the emails, is such an insanely cool woman. ‘~Ishtaarth’ is just as smart as he sounds on the WhatsApp groups. ‘P.G Aditiya’ should do stand-up. ‘Gautam Reghunath’ has such an impeccable taste for masks — was anyone else bewitched by his…
On cracking the Creative-Account Management relationship by Karishma Changroth, Sr. Account Director, and Binaifer Dulani, Creative Director
Creative and Account Management have historically been at loggerheads. Conflict is at the heart of this relationship. It’s the classic tussle between the dreamer and the realist; the explorer and the time-keeper, the artist, and the wall street stalwart.
For far too long we have heard of legendary partnerships within Creative. The Art and Copy magic weavers. But we’d like to talk about the Creative-Account Management relationship. It may be one that’s born out of conflict, but that also means it knows how to weather any storm.
We didn’t start off with this realisation though. We had teething problems. And…
Reflections on a decade of account management by Priyanka Borah, Vice President
What does an account manager do, exactly? If you are one of them you’d probably understand this better, but even if you are not — this would serve as a good list of insights.
As I write this, I have come to realize that while I was told to pick up skills for Account Management on the job, it’s worked the other way as well for me. My work as an account manager added skills I subconsciously use for my personal life, all the time.
Unlike how it usually goes, I have learned more from observing other people than from…
Pioneering bold solutions for an iconic industry leader through digital media
India’s sanitaryware market is infamously fragmented and price-conscious. It’s seen as a commodity industry with steady growth prospects. However, Kohler, the bold brand that it is, wants to stay ahead of the market by looking for new avenues for growth, with a long term goal of nudging buyers into becoming value-conscious. Understanding the opportunity, Dentsu Webchutney pitched an ambitious plan using the highly data-driven targeting possibilities to directly reach affluent buyers online.
Needless to say, several eyebrows were raised, plenty of questions asked, and a room full of ‘Is this really a risk we’re willing to take?’, but over several…
An honest account of how hobbies are leveraged by both individuals and brands alike by Anchit Chauhan, Strategy Director
Chances are that by the time you read this piece, you would’ve forgotten your New Year resolution just like me, and gotten back to your usual way of living. Multiple studies show around 50% of people keep New Year resolutions and 90% of them forget about them within the first few months.
In fact, no stats are needed to prove this to be true, just look around your own home. How many of us have DSLRs lying around, the shutters of which haven’t let in any light in years, or bicycles that have turned into rusty old cloth stands, guitars…
Dentsu Webchutney
India’s favourite creative agency. Estd. 1999.
