India’s favourite creative agency. Estd. 1999.

An honest account of how hobbies are leveraged by both individuals and brands alike by Anchit Chauhan, Strategy Director

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Image Credits: Good Studio


A letter to myself, to survive another year of working from home by Shreya Arora, Senior Visualizer

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1. Get bored more often. (And I don’t mean on Zoom calls.)


All the amazing work from other agencies we’re begrudgingly amazed by this year, in one place

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We’re experimenting with our first ever 10-day winter break from 24th December to 4th January

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Unraveling the secret behind India’s love for South Korean culture by Angira Lahiri, Associate Planning Director

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BTS❤


How Whirlpool grew brand awareness & consideration through cricket integrations in partnership with Dentsu Webchutney

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Why I Stopped Listening To Music During The Lockdown by Anirudh Venugopal, Copy Supervisor

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The art of how-to and when-to say ‘NO’ by Prashant Gopalakrishnan, Executive Vice President & National Business Head.

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Attempts to set the mood on our office floor without being on the office floor

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Cover Art by Anandhi Kumar


The impact of our surroundings on our personal growth by Kushagra Tayal, Account Executive

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Image Source: Compass

‘Body is what the body is fed. And by the same token, the mind is what the mind is fed’ — David Schwartz

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