What a week it was for creativity at Cannes Lions. With the show back in action after 2 years, you can’t blame us for feeling a sense of déjà vu: in this year’s edition, we reaffirmed the journey we’ve been on for more than 20 years. It’s not un-Cannes-y, if you ask us (and excuse the pun in the same breath). 😋
If 2019 was a watershed moment for digital creative in India, 2021 has been a tsunami of confirmation bias of what the future of Indian creativity actually is. It can be innovative. It can be consistent. It can…
When the man in the bank side-eyed my phone wallpaper — a picture of two Norwegian actors I’m currently smitten with — I might’ve looked like a reckless cliche; a doting dreamgirl who drums up fantasies before falling asleep. Well, truth be known, that I still do. Because at 21, the sun hasn’t quite set on my fangirl shenanigans. They began in 2014, when I was first run down with One Direction fever. Soon enough, an alarming set of symptoms started rearing its ugly head — squeamish passwords, make-believe conversations, thirst tweets. …
On a night that blended perfectly with her phone’s Dark Mode setting, a member of the coven Introverteus sat ensconced in the shadows of her den.
While the world had Twitter, The Lady had Kawkers — an AI crow that would apprise her of the trending omens and make predictions about her day. And today’s news was rather troubling for The Lady.
‘Unending misery’ it said.
‘Tell me more.’ She urgently asked the voice assistant.
‘You have exhausted your daily limit of 1 omen. …
At Dentsu Webchutney, we’re all each other’s biggest cheerleaders. Which brought us to the tradition of flooding our WhatsApp groups with the latest and greatest work from our teams.
Last week, Team Swiggy released their film for Raksha Bandhan, and what follows was sent as an intro to the film. Which led to our groups being flooded with Lols, Awws, and heart reacts in stickers.
In the middle of it all, our Rishi sent this message on the making of the film. Take it away, Rish!:
“My brother (16) typed this message as I dictated it to him comfortably wrapped…
Over the past few months, we as a country have been strong, resilient, and cautious towards our surroundings, news, and… fake news.
With lots of myths, rumours, & unscientific forwards transcending our chats and timelines — our Rajneesh, Joya, Deshna, and Nishith illustrated their opinions with the call out #GetTheJab.
If the third wave is around the corner, here’s a reminder of things coronavirus loves listening to.
It was Doctors’ day. And we had launched our first film for Tanishq. Here it is:
Our storyline was straightforward: A little girl calls herself the mask police, and from her balcony, calls out to defaulters who don’t have their masks on. She distributes masks in brown paper bags.
At the end of the day, she gets 11 odd people to wear their masks correctly.
Of course, it’s tiring.
But her commitment to her self-appointed role as the ‘mask police’ has one reason. Her mom. Who also happens to be a doctor-frontliner.
For her mom’s sake, the lil girl…
Now, why is an automobile engineering graduate working at Dentsu Webchutney, making flat illustrations for Uber, when he could be making their electric cars?
I wish the answer to that could be a single sentence and not this medium writeup, but it (un)fortunately is. While studying Automobile engineering, we made formula cars that ran on f1 circuits, and we made fun go-karts, scooters and ATVs. We built machines that gave us a thrill. But, I’ll be lying if I say I’m less thrilled when my illustrations go live, and people react to them.
The applications for The Ad Fellows: Returnship closed on 10th June, and post that, we had some tough decisions to make. Over the course of the next 20 days, we had to filter our top 10 applicants, out of an overwhelming number of applications. All equally unique, all equally brilliant. But at the end of it, we had our 10 returnees, to whom we couldn’t wait but say — welcome back to advertising, creative moms 👋🏻
July 1st, a zoom link was sent. Introductions were made. And with those introductions smiles transcended our screens.
Over the next few days, more…
As a 20-something graduating from the bubble that MICA is, I shuddered at the thought of what the big bad advertising world would look like. I crossed my fingers, hoping that the work would be as engaging as it was in college.
Having loved every minute of the Hershey’s pitch in my first week at Webchutney, I realized that this was going to be one hell of a ride.
Today, the enthusiasm hasn’t dimmed one bit. It’s gotten louder if anything.
There is so much I have learned in the past year. Not only have I discovered facets of advertising…
In the months that have passed, I have done everything in my limited capacity to play the role of ‘main character going through a break up’. I have sat under steaming showers on the days I wore mascara and watched it drip down my face in true cinematic, making-for-a-perfect-portrait style. I have made the less cinematic effort to bend in compromising positions and stand on the window ledge to blow smoke from my post-cry, sneaky bathroom sutta into the exhaust fan.