What a week it was for creativity at Cannes Lions. With the show back in action after 2 years, you can’t blame us for feeling a sense of déjà vu: in this year’s edition, we reaffirmed the journey we’ve been on for more than 20 years. It’s not un-Cannes-y, if you ask us (and excuse the pun in the same breath). 😋
If 2019 was a watershed moment for digital creative in India, 2021 has been a tsunami of confirmation bias of what the future of Indian creativity actually is. It can be innovative. It can be consistent. It can…
Now, why is an automobile engineering graduate working at Dentsu Webchutney, making flat illustrations for Uber, when he could be making their electric cars?
I wish the answer to that could be a single sentence and not this medium writeup, but it (un)fortunately is. While studying Automobile engineering, we made formula cars that ran on f1 circuits, and we made fun go-karts, scooters and ATVs. We built machines that gave us a thrill. But, I’ll be lying if I say I’m less thrilled when my illustrations go live, and people react to them.
The applications for The Ad Fellows: Returnship closed on 10th June, and post that, we had some tough decisions to make. Over the course of the next 20 days, we had to filter our top 10 applicants, out of an overwhelming number of applications. All equally unique, all equally brilliant. But at the end of it, we had our 10 returnees, to whom we couldn’t wait but say — welcome back to advertising, creative moms 👋🏻
July 1st, a zoom link was sent. Introductions were made. And with those introductions smiles transcended our screens.
Over the next few days, more…
As a 20-something graduating from the bubble that MICA is, I shuddered at the thought of what the big bad advertising world would look like. I crossed my fingers, hoping that the work would be as engaging as it was in college.
Having loved every minute of the Hershey’s pitch in my first week at Webchutney, I realized that this was going to be one hell of a ride.
Today, the enthusiasm hasn’t dimmed one bit. It’s gotten louder if anything.
There is so much I have learned in the past year. Not only have I discovered facets of advertising…
In the months that have passed, I have done everything in my limited capacity to play the role of ‘main character going through a break up’. I have sat under steaming showers on the days I wore mascara and watched it drip down my face in true cinematic, making-for-a-perfect-portrait style. I have made the less cinematic effort to bend in compromising positions and stand on the window ledge to blow smoke from my post-cry, sneaky bathroom sutta into the exhaust fan.
The Ad Fellows is back. It’s our way to open up roles in advertising for people who ordinarily don’t think they can make it in the industry. In its new version, the program is open to creative moms who have been part of the industry previously and are looking for a way to make a comeback.
Given that the very nature of marketing services is changing, we’ve collaborated with Indian Creative Women to develop a new syllabus along with teaching techniques for the program, with modules on confidence-building and digital creative. …
The first wave made the dead a statistic.
The second wave made the dead a loss.
It’s strange that we know how to deal with inexplicable happiness, even if it is second-hand, but grief feels alien, a feeling we want to distract ourselves from right from the moment it starts sinking in and sinking us.
One day I read a New York Times article about the neglected middle child of mental health — Languishing. The term was coined by a sociologist named Corey Keyes, who was struck that many people who weren’t depressed also weren’t thriving. If you’re feeling joyless…
I’m no expert at any of the above, but I’ve experienced episodes of each of them — through my own emotions or those close to me. This is a letter to say that it’s okay to feel either or all of them. Today, through this pandemic or in life.
A few suggestions I can make from personal experience.
‘Advertising is a passion-driven industry’ is what most of us would reckon. So much that we often hold others in contempt for being less passionate than us. And vice-versa.
But why is being ‘less passionate’ sacrilegious, when one can square off their job lists (and hence their JD) day after day? And not want to contribute beyond that.
Because we all have normalized the ‘passion’ culture. The culture that borderlines with, and creeps into everyone’s sanity:
Throwing in a number or two from a recently conducted survey* to prove how too much passion has costed our sanity:
Two days ago, we hired Dentsu Webchutney as our agency after a two-year pitch process. And yesterday, they launched their pitch creatives as our first brand films.
Both, us, Webchutney (the agency) and Webchutney (the client) anticipated a bitter-sweet reaction, but least to say we’re overwhelmed by the love showered upon us, and are all set for the production of our next series. (Just kidding, don’t tell our client we said that.)
We received reviews within hours, one such that got us ROFL-ing, literally was this press review by Business Insider.
India’s favourite creative agency. Estd. 1999.