Know How to ‘No’

The art of how-to and when-to say ‘NO’ by Prashant Gopalakrishnan, Executive Vice President & National Business Head.

Credits: Tom Fishburne
  1. Understanding the problem statement before saying NO: Many times, what the real issue is vs what is required from you is disconnected because it is the POV of one person. Work with them to analyze the problem statement. You may realize that you don’t even have to work on it. It just requires a lateral solution. Let me illustrate with an example we use quite often, when a new client comes to us saying that they need a pitch in a week, we often turn them down. Not by saying ‘NO’, but by giving them the option of working on a project together rather than a pitch. It gives us a chance to understand our chemistry and also gives me or you the option to opt-out if things don’t work out as planned. Now imagine a ‘NO’ would have put an end to our chances of ever working on the brand. On the other hand, even if they don’t do a project with us, they will know that we are solution-oriented, and not just someone who instinctively says ‘NO’.



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