The Ad Fellows is back. It’s our way to open up roles in advertising for people who ordinarily don’t think they can make it in the industry. In its new version, the program is open to creative moms who have been part of the industry previously and are looking for a way to make a comeback.
Given that the very nature of marketing services is changing, we’ve collaborated with Indian Creative Women to develop a new syllabus along with teaching techniques for the program, with modules on confidence-building and digital creative. The program itself is completely free and those interested can apply through the form available here.
Those selected will undergo a month-long learning experience to ease their way back into the field. Throughout the month, they will be paired with creatives at our agency along with the Indian Creative Women network to equip moms with what they need to be industry-ready (again).
We believe in the power of perspectives to make ideas stronger. Diversity in talent will always lead to more diverse work and we’re excited to take this next step and welcome moms to our agency. The program has been chartered by a passionate woman-strong team, with a goal to get more mothers to put their lived experiences on the table. While we’ve got a long way to go, we’re very proud to partner with Indian Creative Women and take this much overdue step forward.
Indian Creative Women had this to say on the partnership: “Women face several systemic and structural challenges that get in the way of them growing into senior leadership roles. Our industry isn’t doing enough to retain them, specifically mothers. A woman is still blamed if she quits the industry after becoming a mother. There’s simply no organizational support for her to succeed. Dentsu Webchutney’s The Ad Fellows Returnship is a small step in the right direction and should be a great example of what other agencies can follow. This program is hugely influenced by Harshada Thakurdesai, a creative mom and Group Creative Director from Team Indian Creative Women.”
The Ad Fellows Returnship marks yet another instance of our ongoing attempts to hire differently. In 2020, it was a virtual internship from home for 50 people. In 2019, The Ad Fellows made advertising a career option for chartered accountants and IT professionals, and in 2018, Pause the Resume hired internet natives out of nothing but their browser history. And now, moms can apply for The Ad Fellow Returnship right here.